Bad Hombre
Project: Cites Talk Back
Client: Lyft
Wilson (aka Punch) was raised in West Los Angeles, California, where his childhood wasn’t easy. He developed a passion for lowriders from 12 years of age, and today, he drives with Lyft in his spare time. Punch is a devoted father to his three children, two of whom have disabilities, and he dedicates much of his time to the Deaf Latinos Y Familias Organization. A child of immigrants, Punch is also a first-generation American — like many of our drivers. America is a nation of immigrants, founded on the idea of freedom and opportunity. This idea is brought to life by our drivers — many of whom are immigrants and/or identify as first-generation Americans.
Roles: Photographer, Associate Producer, Lead Researcher
“You hit that corner, and people are looking at you, they’re stopping what they’re doing. And you want to be heard, and you want to be seen. You’re a king, and the car is your throne.”
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